Regina Solar is an interdisciplinary graphic designer and brand strategist based in Madrid focusing on brand identity, creative direction, and interaction design. Currently at Bana.Studio. Contact

I partnered with Disco Swell, a Los Angeles–based luxury hat brand, to define its positioning and translate it into a bold visual identity. Grounded in retro influences and coastal culture, the strategy focused on appealing to fashion-forward women aged 25–45 in urban and beachside settings. The identity combines playful typography, vibrant colors, and dynamic graphics across logo, apparel, and print materials.The result is a brand identity that balances vintage nostalgia with contemporary luxury, creating a distinctive and lasting presence.

The Target

Visual Identity, 2020

Disco Swell targets a demographic aged 25-45, primarily focusing on fashion-forward females in coastal and urban areas. The fusion of these elements results in a distinctive visual identity that resonates with the luxury fashion audience, offering a timeless and evocative representation of both style and the coastal experience.