Regina Solar is an interdisciplinary graphic designer and brand strategist based in Madrid focusing on brand identity, creative direction, and interaction design. Currently at Bana.Studio. Contact

I had the privilege of collaborating with Disco Swell, a luxury hat brand started in Los Angeles, California.

I developed a cohesive visual identity that captures the brand’s vibrant, retro-inspired aesthetic. This included designing a dynamic logo that reflects its bold and playful spirit, as well as creating print materials that bring the brand to life across different touchpoints. Expanding the visual language into fashion, I worked on apparel graphics and print design, ensuring consistency and impact across garments. Through thoughtful typography, color exploration, and composition, the brand's identity is both nostalgic and fresh—balancing vintage influences with a contemporary edge.

SERVICES

Logo design
Brand strategy & positioning
Visual identity systems
Typography & color development

The Target

Visual Identity, 2020

Disco Swell targets a demographic aged 25-45, primarily focusing on fashion-forward females in coastal and urban areas. The fusion of these elements results in a distinctive visual identity that resonates with the luxury fashion audience, offering a timeless and evocative representation of both style and the coastal experience.