Regina Solar is an interdisciplinary graphic designer and brand strategist based in Madrid focusing on brand identity, creative direction, and interaction design. Contact

I had the privilege of collaborating with Disco Swell, a luxury hat brand started in Los Angeles, California.

This project revolved around crafting an exclusively typographic logo that communicated the brand's laid-back, retro charm. Disco Swell’s founders are two sisters who love to surf, so my objective was to infuse a sense of fluidity and femininity into the design. The outcome was a logo that encapsulated the brand's values and its founders’ origins through its typographic form.

SERVICES
Logo Design
Print Design

The Target

Logo design, 2020

Disco Swell targets a demographic aged 25-45, primarily focusing on fashion-forward females in coastal and urban areas. The fusion of these elements results in a distinctive visual identity that resonates with the luxury fashion audience, offering a timeless and evocative representation of both style and the coastal experience.

The Outcome

Rebrading Strategy and Design, 2022

The updated visual identity serves two pivotal roles:

Elevating Surf Culture: Imbued with a sense of fluidity and a nod to ocean waves, custom typography pays homage to the founders' love for surfing, capturing the dynamic and free-spirited essence of coastal living.

Timeless Femininity: Balancing modernity with timeless femininity, the logo's carefully crafted curves reflect Disco Swell's enduring style. It stands as a visual testament to the brand's commitment to creating sophisticated accessories that transcend fleeting trends and maintain a lasting impact in the fashion industry.