Regina Solar is an interdisciplinary graphic designer and brand strategist based in Madrid focusing on brand identity, creative direction, and interaction design. Contact

I recently had the privilege of partnering with Matadero, an esteemed cultural hub located in the heart of Madrid. The project focused on creating a distinctive visual identity for a children's film festival, where the target audience was children and families alike.

SERVICES

Art Direction
Visual Identity
Social Media Design
Print Design

The Outcome

Art Direction & Visual Identity, 2023

I created a design system inspired by the playful essence of popcorn, translating its shapes into a visual language that embodies the festival's playful spirit. Our new visual identity serves several important roles:

Incorporating elements of play and discovery: The typographical choices were directly influenced by the bubbly essence of popcorn, forming the bedrock of our whimsical designs. A lively color palette complemented this selection, evoking both the boldness of primary colors and the gentleness of pastels. The aim is to guarantee a welcoming experience that resonates with both children and families alike.

Ensuring Visual Consistency: One of my core objectives was to establish a unified visual identity across all platforms, including print, web, and social media. This deliberate consistency amplifies brand recognition within the dynamic realm of Madrid's cultural scene.

Leveraging Matadero's Existing Visual Identity: I strategically retained key elements from Matadero's visual identity, like their typography and corporate branding, to build upon their established reputation.