Regina Solar is an interdisciplinary graphic designer and brand strategist based in Madrid focusing on brand identity, creative direction, and interaction design. Contact
Branding Projects ++
Rebranding Strategy & Visual Identity
Editorial & Art Direction
Art Direction & Visual Identity
Matadero Film Festival
Art Direction & Visual Identity
Logo Design
2023
2023
2023
2023
2020
Selected Works ++
Editorial Design
Visual Communication
2023
2022
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Open to work
reginasolar9@gmail.com
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4. Matadero Cultural Center- Posters
The Breif & Outcome
Visual Identity & Print Design, 2023
I undertook two projects for Matadero, a renowned cultural hub in Madrid: creating a visual identity for a children's film festival and crafting eye-catching posters for their regular showings. In the case of the posters, my main focus was to maintain a seamless alignment with Matadero’s pre-established visual identity, as seen here.
SERVICES
Visual Identity
Print Design
The Outcome
Visual Identity & Print Design, 2023
I carefully selected visually captivating images representing their most popular showings, enhancing them with a vibrant and attention-grabbing color scheme. These choices were intentionally geared towards maximizing visibility, particularly when the posters were for street display.
I also established a vertical visual hierarchy, prioritizing the display of the "Matadero" name to strengthen brand recognition. Simultaneously, I isolated and highlighted the dates of the showings to ensure a concise and informative message for the audience.